A corrupt container in the market for some cheap brand, led to a decline in the entire category
We had to regain the customer trust in our brand, and create radical change on the image of the brand caused by rumors
To become on the top of mind and the optimal choice of consumer’s
Create a 360° marketing campaign while enforcing on the “power of jingle in advertising”

The brand talks
a tvc and outdoor campaign proves how consumers perceives HANA as the healthiest and adequate meat for all males and females, middle and lower income. Develop a theme song that associates the positive competitive benefits of HANA with consumer’s emotion, buying habits, and memory recall Engaging the multiple senses of the listeners with the song, to become the world of mouth in the street by turning it to TVC